Liberate Web

For enterprises | Vendor liberation | Build what you own

Stop renting software. Start owning it.

You're paying millions to rent tools someone else controls. We help you build what you actually need, form the team to own it, and make your next vendor renewal optional.

Engagements designed to wind down. Your independence is the goal.

Vendor assessment, tool replacement, team formation, and ongoing advisory.

The problem

You're paying for someone else's roadmap

  • * Six- and seven-figure annual licenses for tools your teams use at a fraction of their capacity.
  • * Feature requests that sit in a vendor backlog for 18 months while your competitors move.
  • * API changes and pricing hikes you learn about in an email, not a conversation.
  • * Entire teams building workarounds because the vendor tool doesn't fit your actual workflow.
  • * Renewal negotiations where "switching costs" is the only reason you stay.

Every year you renew, the lock-in deepens. The switching cost grows. And the vendor knows it.

The hidden cost

What vendor lock-in actually costs you

  • * Custom integrations that break every time the vendor ships an update.
  • * Training budgets spent teaching people to work around limitations.
  • * Shadow IT — teams buying their own tools because the official ones don't work.
  • * Opportunity cost of engineering hours spent on vendor workarounds instead of building value.

Our approach

Four phases from locked-in to independent

We're not here to become your next vendor. Each phase is designed to transfer more capability to your team — until you don't need us at all.

01 2-4 weeks

Liberation Audit

A focused assessment of your vendor landscape. We map what you're paying, what you're actually using, and where the lock-in lives.

  • * Vendor spend analysis — real cost vs. actual usage
  • * Dependency map — which systems are tightly coupled
  • * Opportunity scorecard — ranked by savings, complexity, and strategic value
  • * Phased migration roadmap with risk assessment
02 4-8 weeks

MVP Build

Take the highest-value opportunity from the audit and build a working replacement. Not a prototype. A tool your team can use.

  • * Functional replacement for the highest-pain vendor tool
  • * Modern web stack — React, Svelte, or Vue with appropriate backend
  • * Internal deployment with feedback loops
  • * Proof that a small team can replace what a vendor charges six figures for
03 2-3 months

Team Formation

Stand up the internal team that will own and evolve these tools long after we're gone. We hire with you, build with you, then step back.

  • * Team shape definition — roles, skills, 3-6 people to start
  • * Hiring support — job descriptions, technical screening, interviews
  • * AI workflow integration with guardrails and quality checks
  • * Architecture standards and development patterns
  • * Embedded coaching — our engineers pair with yours during transition
04 As needed

Ongoing Advisory

A safety net, not a dependency. Lightweight support that scales down as your team scales up.

  • * Monthly architecture reviews
  • * On-call advisory for technical decisions
  • * Periodic vendor and cost reassessment
  • * AI tooling updates as the landscape evolves

What changes when you own your tools

Control your roadmap. Cut your spend. Ship at your pace, not your vendor's.

Waiting 18 months for a vendor feature you need today
Building what you need in weeks, on your schedule
Six-figure annual license at 30% utilization
Internal tools your team actually uses — and owns
Vendor changes their API, your integrations break
Code you control, APIs you define
One-size-fits-all software with costly workarounds
Purpose-built tools that match your workflows exactly
Renewal negotiations driven by switching costs
No contracts, no lock-in, no leverage games

Why now

This wasn't realistic three years ago

AI hasn't just changed what developers can build. It's changed how fast a small team can move. A senior engineer with modern AI tools now does work that used to require a department.

That shifts the build-vs-buy equation permanently. The vendor tools you're licensing were built when software was expensive to create and maintain. That's no longer true.

Enterprises that build internal capability now will have a compounding advantage over those still locked into legacy contracts two years from now.

What AI changes

Development speed

What took a team of 10 engineers six months now takes 3-4 engineers eight weeks.

Testing and quality

AI-assisted test generation and code review catch issues that manual processes miss.

Documentation

Codebases stay documented and maintainable without dedicated technical writers.

Iteration cycles

Ship weekly, not quarterly. Internal feedback loops replace vendor roadmap dependencies.

What this looks like

A $1.2M vendor contract, replaced in 12 weeks

Hypothetical scenario based on typical enterprise engagements

A mid-market company paying $1.2M per year for a legacy CRM platform. Their teams used roughly 30% of its features. The other 70% was bloat they trained around.

Phase 1

Liberation Audit

Revealed that the core workflows — contact management, pipeline tracking, and reporting — could be rebuilt with modern tooling. The remaining features were either unused or replaceable with lightweight integrations.

Phase 2

MVP Build

In 8 weeks, a lean internal CRM covering the critical 30% was live. Purpose-built for their actual sales process, not a generic template.

Phase 3

Team Formation

A team of 4 engineers took ownership. Within 3 months they were shipping weekly improvements — something the vendor had never done for them.

Year-one savings: $900K+ after factoring in build costs and team salaries. Year-two and beyond: the gap widens as internal capability compounds.

FAQ

Questions we hear from enterprise leaders

Honest answers to the concerns that come up in every first conversation.

We don't have engineers to maintain custom tools.

That's exactly what the team formation phase solves. We don't just build and walk away — we help you hire the right people, set up the right processes, and coach the team until they're fully self-sufficient.

Building in-house is risky.

Staying on a legacy vendor that's raising prices and not innovating is riskier. Our phased approach deliberately reduces risk: the audit quantifies the opportunity, the MVP proves feasibility before you commit to a broader strategy.

Our vendor does more than one thing.

You don't have to replace everything at once. The audit identifies which tools are realistic candidates for replacement. Start with the highest-pain, highest-cost tool and expand from there.

AI-generated code isn't reliable.

AI assists experienced engineers — it doesn't replace judgment. We set up code review processes, testing infrastructure, and quality guardrails. The AI accelerates development; humans ensure it meets your standards.

We tried building in-house before and it failed.

Most in-house replacement projects fail because they try to rebuild everything at once. Our approach starts with the smallest high-impact target, proves the model works, then expands. Phased execution, not big-bang migration.

How long does the full engagement take?

Liberation Audit: 2-4 weeks. MVP Build: 4-8 weeks. Team Formation: 2-3 months of embedded coaching. Advisory: ongoing as needed, scaling down over time. Most companies see their first vendor replacement live within 3 months.

What if we need to keep some vendor tools?

That's expected. Not every vendor tool is worth replacing. The audit identifies which ones are — and which ones should stay. The goal is strategic independence, not scorched earth.

Ready to break free?

Start with a conversation

No sales pitch. No deck. Just an honest assessment of whether vendor liberation makes sense for your situation — and what it would take.

Prefer email? Reach us at hello@liberateweb.com